From Site:
It's the hottest season of the year in Japan, and that means it's eel season. So, bottom's up!
A canned drink called "Unagi Nobori," or "Surging Eel," made by Japan Tobacco Inc., hit the nation's stores this month just ahead of Japan's annual eel-eating season, company spokesman Kazunori Hayashi said Monday.
Many Japanese believe eating eel boosts stamina in hot weather.
The fizzy, yellow-colored drink contains extracts from the head and bones of eel and five vitamins - A, B1, B2, D and E - contained in the fish.
The Japanese particularly like to eat eel on traditional eel days, which fall on July 24 and Aug. 5 this year.
[via: http://abclocal.go.com]
